By now, most of the public is aware of the “pink slime” that is being served at fast food restaurants across the nation. When this was revealed to the public, the outcry against the use of this at restaurants, as well as the boycott of the products containing the now famous slime has created the launch of a huge PR counter offense.
PRDaily.com published an article, “Maker of ‘pink slime’ launches a PR counter offensive”, with a detailed coverage of what Beef Products have put into motion.
“Beef Products’ response campaign takes a page out of the new media world, and includes a helpful informational graphic on it’s site called “Get the Facts: What You Need to Know About Lean Beef Trimmings.”
As part of their counter offensive Beef Products has created a response website called beefisbeef.com in an effort to inform the public of the true “Facts” concerning their products. Not just resting on the use of this website the company also recently purchased a full page ad defending their product in The Wall Street Journal. Beef Products has made great use of third party sources that have expressed their approval of their products.
“I am sure the public is not aware of how widespread and potentially devastating the consequences of allowing public misperception to trump sound nutritional science are,” Barry Carpenter, chief executive officer of the National Meat Association, said in a statement on the Beef Products newly created website.
What is your take on the counter offensive put into action by Beef Products? Get more information at the following links and tell us what you think…!